When you’re considering marketing to current and potential customers don’t overlook the power of an email. If you’re using traditional paper mailing, you may want to reconsider. Here are a few reasons you should be using email marketing to reach your customers.
Save Time & Money
Email marketing is a much faster and easier way to reach many clients at once. Spending time formatting, printing and mailing a direct mail piece would cost valuable time and money that you could save by using email.
Personalize Your Message
When a customer buys or shows interest in a vehicle, you can personalize their emails accordingly. Make sure they know that you take an interest in what they are looking for and that you are grateful for their purchase.
Reach More Customers
Your customer will be more likely forward an email to a friend or share with them on social media than they are to hand them a flyer they received from you. You stand to reach many more people electronically than the old-fashioned way of mailers.
Track User Feedback
Customers have the option of clicking through an email to your site and looking around. You can keep track of what they look at and then personalize your emails accordingly.
Communicate More Frequently
Email is very quick and flexible. Television and Radio spots require extensive planning and the messaging isn’t able to change on a dime. Direct Mail pieces take time. In the time that it takes to prepare and send a mailer, you could email everyone on your list and begin to benefit from it.
Ready To Boost Your Dealership Sales Now?
Don’t wait any longer to start using email to reach customers! Contact our email marketing specialists today and lets craft a customized strategy for your dealership.
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