Landing pages are a valuable but often underutilized tool in a marketer’s arsenal. By carving out dedicated landing pages and channeling relevant site traffic to their unique content and overall experiences, brands can maximize relevancy, boost consumer engagement and, ultimately, build a deep, long-lasting affinity among core audience segments.
The Anatomy Of A Google Search Result
What’s in a Google search? Plenty. Every time a user types anything in that ubiquitous search bar Google is serving up results in three categories:
5 Steps To Build Brand Loyalists
Customers are great — but long-term brand advocates and loyalists are even better. With skyhigh long-term value, meaningful affinity and the potential to drive powerful organic buzz for your brand, building loyalty is a critical step in driving success now and in the future.
Your 2016 Website Design Strategy Guide
All too often brands see their website like the baseball diamond in Field of Dreams — if they build it, customers will naturally come. But, unlike that mythical baseball field in Iowa, websites aren’t so cut and dry. Without great content, smart engagement strategies and user-friendly design, you’ll likely be scrambling for meaningful traffic from day one on — not ideal from a brand-building perspective.
Four Reasons To Use Infographics In Your Blog Posts
When trying to reach new customers, it’s important to give them information in ways they’ll understand and to ultimately draw their business to you. That doesn’t mean you have to resort to over the top and expensive advertising, but it does mean you’ll need to get a little creative. A very simple but effective way of generating more traffic to your site is through infographics.
6 most common myths about SEO
Search engines continue to grow their already-dominant market share. Mobile has fast become consumers’ platform of choice. The demand for increasingly hyper-localized experiences is greater than ever. And, together, this all means one thing: the need for effective SEO has never been greater.
5 Reasons To Heat Up Sales With Email Marketing
There are most likely many HVAC businesses in your area. Staying in touch with your customers via email is a great way to keep your business active and growing. Here are a few ways to use email as a marketing tool for your business.
3 Benefits Of Having A Local SEO Strategy For Your Small Business
SEO, or Search Engine Optimization, is important for small businesses in order to bring in new clients. If you want an increase in leads, customers and sales, you must consider taking the time to implement and ramp up your Local SEO strategy.
Four Reasons To Use Infographics In Your Blog Posts
When trying to reach new customers, it’s important to give them information in ways they’ll understand and to ultimately draw their business to you. That doesn’t mean you have to resort to over the top and expensive advertising, but it does mean you’ll need to get a little creative. A very simple but effective way of generating more traffic to your site is through infographics.
What is the Pantone Color Matching System?
The Pantone Color Matching System or “PMS” is a color matching system popularized by the global printing industry. PMS has enabled designers, publishers and printers to ensure accurate spot colors—by, simply, specifying a Pantone name or number, everyone involved in the printing and production process is guaranteed to be using and seeing the exact same color and tone. This has become particularly important, as design has moved almost exclusively to digital platforms. Colors can appear obscured or otherwise altered, washed out or pixelated from computer monitor to monitor, making it impossible to precisely gauge the exact tone on screen.
The Anatomy Of A Google Search Result
What’s in a Google search? Plenty. Every time a user types anything in that ubiquitous search bar Google is serving up results in three categories:
5 Reasons To Heat Up Sales With Email Marketing
There are most likely many HVAC businesses in your area. Staying in touch with your customers via email is a great way to keep your business active and growing. Here are a few ways to use email as a marketing tool for your business.
5 email marketing strategies to boost sales for your dealership
When you’re considering marketing to current and potential customers don’t overlook the power of an email. If you’re using traditional paper mailing, you may want to reconsider. Here are a few reasons you should be using email marketing to reach your customers.
What Is Online Marketing?
Online marketing is a broad term used to define any marketing, advertising, promotional or branding efforts centered on Internet activities and touch points. This may include online banner ads, email, search engine marketing/optimization (SEM/SEO), mobile advertising, content marketing, social media, customer targeting and lead generation initiatives, plus a host of other tactics used to engage and convert consumers.
5 Steps To Build Brand Loyalists
Customers are great — but long-term brand advocates and loyalists are even better. With skyhigh long-term value, meaningful affinity and the potential to drive powerful organic buzz for your brand, building loyalty is a critical step in driving success now and in the future.
6 most common myths about SEO
Search engines continue to grow their already-dominant market share. Mobile has fast become consumers’ platform of choice. The demand for increasingly hyper-localized experiences is greater than ever. And, together, this all means one thing: the need for effective SEO has never been greater.
3 Benefits Of Having A Local SEO Strategy For Your Small Business
SEO, or Search Engine Optimization, is important for small businesses in order to bring in new clients. If you want an increase in leads, customers and sales, you must consider taking the time to implement and ramp up your Local SEO strategy.
Four Reasons To Use Infographics In Your Blog Posts
When trying to reach new customers, it’s important to give them information in ways they’ll understand and to ultimately draw their business to you. That doesn’t mean you have to resort to over the top and expensive advertising, but it does mean you’ll need to get a little creative. A very simple but effective way of generating more traffic to your site is through infographics.
4 Social Media Accounts Your Law Firm MUST Have
It goes without saying that nearly everyone over the age of 13 who has access to the internet has a social media account of some type. And they spend a lot of time perusing those social media outlets. Doesn’t it make sense that your law firm should be participating in these engaging forms of advertising? Here are the top 4 social media accounts you should have and why.
5 types of landing pages to help boost your business
Landing pages are a valuable but often underutilized tool in a marketer’s arsenal. By carving out dedicated landing pages and channeling relevant site traffic to their unique content and overall experiences, brands can maximize relevancy, boost consumer engagement and, ultimately, build a deep, long-lasting affinity among core audience segments.
Your 2016 Website Design Strategy Guide
All too often brands see their website like the baseball diamond in Field of Dreams — if they build it, customers will naturally come. But, unlike that mythical baseball field in Iowa, websites aren’t so cut and dry. Without great content, smart engagement strategies and user-friendly design, you’ll likely be scrambling for meaningful traffic from day one on — not ideal from a brand-building perspective.
5 Signs You Need A Website Makeover
Think it might be time for a website makeover? If you’re experiencing any of these issues, chances are you’re right…
5 Platforms for Launching Your Ecommerce Store
Launching an ecommerce site? Tap into any of these five platforms to get your business up and running in no time.