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The 4 P’s Of Business

In Advertising, Marketing Strategy by @cobblemedia

Building, evolving and sustaining a business is not for the faint of heart. From marketing and promotions to brand development and workflows, there’s a lot to consider when it comes to managing any business. It’s enough to get even the best entrepreneur’s head spinning.

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The Most Important Part Of Your Email

In Advertising, Marketing Strategy by @cobblemedia

The average person gets and receives between 100 and 150 emails per day. That’s a lot of emails to keep straight, especially when those emails are coming in around the clock. Who hasn’t woken up to an inbox filled with personal messages, special offers, content and promotions. Some you want and some you don’t but, often, in an attempt to purge you inbox of the “don’t wants” you wind up inadvertently trashing some very valuable emails.

And that’s no good.

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3 Reasons You Should Be Remarketing RIGHT NOW

In Advertising, SEO by @cobblemedia

Around three in five site visitors spend 15 seconds or less on a website before deciding the ditch — but that doesn’t necessarily mean they aren’t interested in your content, products, services or offers. It just means you haven’t fully engaged and converted them.

Yet.

Enter remarketing. Remarketing campaigns “follow” your site visitors around the internet for a set period of time — usually a few days or, even, a few weeks. By putting your banners, brand ads and messages front-and-center while they’re checking email, searching for content and browsing other sites, you’re ensuring you’re always top of mind — and, more importantly, increasing the likelihood they’ll come back, this time ready to take action.

Ultimately, the benefits of remarketing boil down to three key buckets:

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How To Increase Your Email Open Rate FAST

In Advertising, SEO by @cobblemedia

Successful email marketing campaigns are, at the end of the day, four-step processes:

  1. You send the email
  2. Recipients open the email
  3. Those who open click through from the email to your website or offer page
  4. Those who click through buy

There’s no alternative path. To make the sale, get to opt-in or, even, generate more eyeballs for your content piece, you’ve got to get that first part right — you’ve got to get your list to open your email.

It sounds simple and straightforward but, depending on the nature of your campaign, the type of business you’re operating, the content you’re promoting and the list you’re blasting, it could be anything but. Thanks to email overload, today’s consumers are much more judicious with their clicks.

But there’s a solution — four, actually.

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5 types of landing pages to help boost your business

In Advertising, Website Design by @cobblemedia

Landing pages are a valuable but often underutilized tool in a marketer’s arsenal. By carving out dedicated landing pages and channeling relevant site traffic to their unique content and overall experiences, brands can maximize relevancy, boost consumer engagement and, ultimately, build a deep, long-lasting affinity among core audience segments.

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5 Steps To Build Brand Loyalists

In Advertising, Marketing Strategy by @cobblemedia

Customers are great — but long-term brand advocates and loyalists are even better. With skyhigh long-term value, meaningful affinity and the potential to drive powerful organic buzz for your brand, building loyalty is a critical step in driving success now and in the future.

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Your 2016 Website Design Strategy Guide

In Advertising, Website Design by @cobblemedia

All too often brands see their website like the baseball diamond in Field of Dreams — if they build it, customers will naturally come. But, unlike that mythical baseball field in Iowa, websites aren’t so cut and dry. Without great content, smart engagement strategies and user-friendly design, you’ll likely be scrambling for meaningful traffic from day one on — not ideal from a brand-building perspective.

See All Advertising Posts
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Four Reasons To Use Infographics In Your Blog Posts

In Advertising, Graphic Design, Social Media by @cobblemedia

When trying to reach new customers, it’s important to give them information in ways they’ll understand and to ultimately draw their business to you. That doesn’t mean you have to resort to over the top and expensive advertising, but it does mean you’ll need to get a little creative. A very simple but effective way of generating more traffic to your site is through infographics.

What is the Pantone Color Matching System?

In Advertising, Graphic Design by @cobblemedia

The Pantone Color Matching System or “PMS” is a color matching system popularized by the global printing industry. PMS has enabled designers, publishers and printers to ensure accurate spot colors—by, simply, specifying a Pantone name or number, everyone involved in the printing and production process is guaranteed to be using and seeing the exact same color and tone. This has become particularly important, as design has moved almost exclusively to digital platforms. Colors can appear obscured or otherwise altered, washed out or pixelated from computer monitor to monitor, making it impossible to precisely gauge the exact tone on screen.

See All Graphic Design Posts
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What Is Online Marketing?

In Advertising, Internet Marketing by @cobblemedia

Online marketing is a broad term used to define any marketing, advertising, promotional or branding efforts centered on Internet activities and touch points. This may include online banner ads, email, search engine marketing/optimization (SEM/SEO), mobile advertising, content marketing, social media, customer targeting and lead generation initiatives, plus a host of other tactics used to engage and convert consumers.

See All Internet Marketing Posts
View Post

The 4 P’s Of Business

In Advertising, Marketing Strategy by @cobblemedia

Building, evolving and sustaining a business is not for the faint of heart. From marketing and promotions to brand development and workflows, there’s a lot to consider when it comes to managing any business. It’s enough to get even the best entrepreneur’s head spinning.

View Post

The Most Important Part Of Your Email

In Advertising, Marketing Strategy by @cobblemedia

The average person gets and receives between 100 and 150 emails per day. That’s a lot of emails to keep straight, especially when those emails are coming in around the clock. Who hasn’t woken up to an inbox filled with personal messages, special offers, content and promotions. Some you want and some you don’t but, often, in an attempt to purge you inbox of the “don’t wants” you wind up inadvertently trashing some very valuable emails.

And that’s no good.

View Post

5 Steps To Build Brand Loyalists

In Advertising, Marketing Strategy by @cobblemedia

Customers are great — but long-term brand advocates and loyalists are even better. With skyhigh long-term value, meaningful affinity and the potential to drive powerful organic buzz for your brand, building loyalty is a critical step in driving success now and in the future.

See All Marketing Strategy Posts
View Post

3 Reasons You Should Be Remarketing RIGHT NOW

In Advertising, SEO by @cobblemedia

Around three in five site visitors spend 15 seconds or less on a website before deciding the ditch — but that doesn’t necessarily mean they aren’t interested in your content, products, services or offers. It just means you haven’t fully engaged and converted them.

Yet.

Enter remarketing. Remarketing campaigns “follow” your site visitors around the internet for a set period of time — usually a few days or, even, a few weeks. By putting your banners, brand ads and messages front-and-center while they’re checking email, searching for content and browsing other sites, you’re ensuring you’re always top of mind — and, more importantly, increasing the likelihood they’ll come back, this time ready to take action.

Ultimately, the benefits of remarketing boil down to three key buckets:

View Post

How To Increase Your Email Open Rate FAST

In Advertising, SEO by @cobblemedia

Successful email marketing campaigns are, at the end of the day, four-step processes:

  1. You send the email
  2. Recipients open the email
  3. Those who open click through from the email to your website or offer page
  4. Those who click through buy

There’s no alternative path. To make the sale, get to opt-in or, even, generate more eyeballs for your content piece, you’ve got to get that first part right — you’ve got to get your list to open your email.

It sounds simple and straightforward but, depending on the nature of your campaign, the type of business you’re operating, the content you’re promoting and the list you’re blasting, it could be anything but. Thanks to email overload, today’s consumers are much more judicious with their clicks.

But there’s a solution — four, actually.

View Post

6 most common myths about SEO

In Advertising, SEO by @cobblemedia

Search engines continue to grow their already-dominant market share. Mobile has fast become consumers’ platform of choice. The demand for increasingly hyper-localized experiences is greater than ever. And, together, this all means one thing: the need for effective SEO has never been greater.

See All SEO Posts
View Post

Four Reasons To Use Infographics In Your Blog Posts

In Advertising, Graphic Design, Social Media by @cobblemedia

When trying to reach new customers, it’s important to give them information in ways they’ll understand and to ultimately draw their business to you. That doesn’t mean you have to resort to over the top and expensive advertising, but it does mean you’ll need to get a little creative. A very simple but effective way of generating more traffic to your site is through infographics.

View Post

4 Social Media Accounts Your Law Firm MUST Have

In Advertising, Social Media by @cobblemedia

It goes without saying that nearly everyone over the age of 13 who has access to the internet has a social media account of some type. And they spend a lot of time perusing those social media outlets. Doesn’t it make sense that your law firm should be participating in these engaging forms of advertising? Here are the top 4 social media accounts you should have and why.

See All Social Media Posts
View Post

5 types of landing pages to help boost your business

In Advertising, Website Design by @cobblemedia

Landing pages are a valuable but often underutilized tool in a marketer’s arsenal. By carving out dedicated landing pages and channeling relevant site traffic to their unique content and overall experiences, brands can maximize relevancy, boost consumer engagement and, ultimately, build a deep, long-lasting affinity among core audience segments.

View Post

Your 2016 Website Design Strategy Guide

In Advertising, Website Design by @cobblemedia

All too often brands see their website like the baseball diamond in Field of Dreams — if they build it, customers will naturally come. But, unlike that mythical baseball field in Iowa, websites aren’t so cut and dry. Without great content, smart engagement strategies and user-friendly design, you’ll likely be scrambling for meaningful traffic from day one on — not ideal from a brand-building perspective.

See All Website Design Posts