Google AdWords provides a simple, low cost platform for brands and businesses that want to tap into the reach, access and authority of search engine marketing (SEM). AdWords ads appear …
Google Merchant Feed Terms You Need To Know
Google Shopping strives to create a transparent and highly seamless experience for both brands and consumers—and that includes keeping you in-the-loop about the status of your products within the platform. …
The 7 Google Shopping Terms You Need to Know
If you’re trying to engage and convert customers online, then you need to keep pace with the ever-changing customer search universe—and, now more than ever, that includes Google Shopping. While …
Google Text Ads 101
View PostThe 4 P’s Of Business
Building, evolving and sustaining a business is not for the faint of heart. From marketing and promotions to brand development and workflows, there’s a lot to consider when it comes to managing any business. It’s enough to get even the best entrepreneur’s head spinning.
The Most Important Part Of Your Email
The average person gets and receives between 100 and 150 emails per day. That’s a lot of emails to keep straight, especially when those emails are coming in around the clock. Who hasn’t woken up to an inbox filled with personal messages, special offers, content and promotions. Some you want and some you don’t but, often, in an attempt to purge you inbox of the “don’t wants” you wind up inadvertently trashing some very valuable emails.
And that’s no good.
4 kinds of content every HVAC company should post on social media
Every business owner should be posting to social media on a regular basis. Millions and millions of people use social media as a way to communicate, gain information and entertain themselves. Using social media to advertise and keep your name in front of your customers both current and potential is a must.
3 Reasons You Should Be Remarketing RIGHT NOW
Around three in five site visitors spend 15 seconds or less on a website before deciding the ditch — but that doesn’t necessarily mean they aren’t interested in your content, products, services or offers. It just means you haven’t fully engaged and converted them.
Yet.
Enter remarketing. Remarketing campaigns “follow” your site visitors around the internet for a set period of time — usually a few days or, even, a few weeks. By putting your banners, brand ads and messages front-and-center while they’re checking email, searching for content and browsing other sites, you’re ensuring you’re always top of mind — and, more importantly, increasing the likelihood they’ll come back, this time ready to take action.
Ultimately, the benefits of remarketing boil down to three key buckets:
5 Email Marketing Strategies To More Paying Customers
In this day of technology, it’s vital for businesses to utilize email as the effective marketing tool that it is. A lot of information can be shared in one email that will reach many people. Here are a few ways you as a restaurant owner can reach your customers through email.
How To Increase Your Email Open Rate FAST
Successful email marketing campaigns are, at the end of the day, four-step processes:
- You send the email
- Recipients open the email
- Those who open click through from the email to your website or offer page
- Those who click through buy
There’s no alternative path. To make the sale, get to opt-in or, even, generate more eyeballs for your content piece, you’ve got to get that first part right — you’ve got to get your list to open your email.
It sounds simple and straightforward but, depending on the nature of your campaign, the type of business you’re operating, the content you’re promoting and the list you’re blasting, it could be anything but. Thanks to email overload, today’s consumers are much more judicious with their clicks.
But there’s a solution — four, actually.
Four Reasons To Use Infographics In Your Blog Posts
When trying to reach new customers, it’s important to give them information in ways they’ll understand and to ultimately draw their business to you. That doesn’t mean you have to resort to over the top and expensive advertising, but it does mean you’ll need to get a little creative. A very simple but effective way of generating more traffic to your site is through infographics.
What is the Pantone Color Matching System?
The Pantone Color Matching System or “PMS” is a color matching system popularized by the global printing industry. PMS has enabled designers, publishers and printers to ensure accurate spot colors—by, simply, specifying a Pantone name or number, everyone involved in the printing and production process is guaranteed to be using and seeing the exact same color and tone. This has become particularly important, as design has moved almost exclusively to digital platforms. Colors can appear obscured or otherwise altered, washed out or pixelated from computer monitor to monitor, making it impossible to precisely gauge the exact tone on screen.
The Anatomy Of A Google Search Result
What’s in a Google search? Plenty. Every time a user types anything in that ubiquitous search bar Google is serving up results in three categories:
5 Reasons To Heat Up Sales With Email Marketing
There are most likely many HVAC businesses in your area. Staying in touch with your customers via email is a great way to keep your business active and growing. Here are a few ways to use email as a marketing tool for your business.
5 email marketing strategies to boost sales for your dealership
When you’re considering marketing to current and potential customers don’t overlook the power of an email. If you’re using traditional paper mailing, you may want to reconsider. Here are a few reasons you should be using email marketing to reach your customers.
3 Ways To Promote Your HVAC Business Online
When looking to generate more leads, there are three important internet marketing strategies that every HVAC company should use. Â With these three marketing strategies, your heating and ac repair company …
What Is Online Marketing?
Online marketing is a broad term used to define any marketing, advertising, promotional or branding efforts centered on Internet activities and touch points. This may include online banner ads, email, search engine marketing/optimization (SEM/SEO), mobile advertising, content marketing, social media, customer targeting and lead generation initiatives, plus a host of other tactics used to engage and convert consumers.
5 Email Marketing Strategies To More Paying Customers
In this day of technology, it’s vital for businesses to utilize email as the effective marketing tool that it is. A lot of information can be shared in one email that will reach many people. Here are a few ways you as a restaurant owner can reach your customers through email.
5 Steps To Build Brand Loyalists
Customers are great — but long-term brand advocates and loyalists are even better. With skyhigh long-term value, meaningful affinity and the potential to drive powerful organic buzz for your brand, building loyalty is a critical step in driving success now and in the future.
3 Reasons You Should Be Remarketing RIGHT NOW
Around three in five site visitors spend 15 seconds or less on a website before deciding the ditch — but that doesn’t necessarily mean they aren’t interested in your content, products, services or offers. It just means you haven’t fully engaged and converted them.
Yet.
Enter remarketing. Remarketing campaigns “follow” your site visitors around the internet for a set period of time — usually a few days or, even, a few weeks. By putting your banners, brand ads and messages front-and-center while they’re checking email, searching for content and browsing other sites, you’re ensuring you’re always top of mind — and, more importantly, increasing the likelihood they’ll come back, this time ready to take action.
Ultimately, the benefits of remarketing boil down to three key buckets:
How To Increase Your Email Open Rate FAST
Successful email marketing campaigns are, at the end of the day, four-step processes:
- You send the email
- Recipients open the email
- Those who open click through from the email to your website or offer page
- Those who click through buy
There’s no alternative path. To make the sale, get to opt-in or, even, generate more eyeballs for your content piece, you’ve got to get that first part right — you’ve got to get your list to open your email.
It sounds simple and straightforward but, depending on the nature of your campaign, the type of business you’re operating, the content you’re promoting and the list you’re blasting, it could be anything but. Thanks to email overload, today’s consumers are much more judicious with their clicks.
But there’s a solution — four, actually.
6 most common myths about SEO
Search engines continue to grow their already-dominant market share. Mobile has fast become consumers’ platform of choice. The demand for increasingly hyper-localized experiences is greater than ever. And, together, this all means one thing: the need for effective SEO has never been greater.
3 Benefits Of Having A Local SEO Strategy For Your Small Business
SEO, or Search Engine Optimization, is important for small businesses in order to bring in new clients. If you want an increase in leads, customers and sales, you must consider taking the time to implement and ramp up your Local SEO strategy.
What Is Content Marketing and Why Is It Important?
Heard the term “content marketing” lately? This marketing trend is becoming increasingly popular with small businesses—and it’s no surprise why. Simply, “content marketing” refers to any customer-facing content on your …
How to Post like an Instagram Guru
Got your business account? Good. Now it’s time to start impressing your audience and generating interest by posting photos, videos and Stories. Here’s the down low on how to post …
Types Of Chatbot Conversations
View PostHow Chatbots Can Help Your Business
View Post4 kinds of content every HVAC company should post on social media
Every business owner should be posting to social media on a regular basis. Millions and millions of people use social media as a way to communicate, gain information and entertain themselves. Using social media to advertise and keep your name in front of your customers both current and potential is a must.
Four Reasons To Use Infographics In Your Blog Posts
When trying to reach new customers, it’s important to give them information in ways they’ll understand and to ultimately draw their business to you. That doesn’t mean you have to resort to over the top and expensive advertising, but it does mean you’ll need to get a little creative. A very simple but effective way of generating more traffic to your site is through infographics.
4 Social Media Accounts Your Law Firm MUST Have
It goes without saying that nearly everyone over the age of 13 who has access to the internet has a social media account of some type. And they spend a lot of time perusing those social media outlets. Doesn’t it make sense that your law firm should be participating in these engaging forms of advertising? Here are the top 4 social media accounts you should have and why.
How To Deal With Negative Reviews On Social Media
We’ve all read them. The nasty comments on someone’s social media site. Harmful, hurtful statements written with the intent to slander. These are hard to stomach when they’re on your …
5 types of landing pages to help boost your business
Landing pages are a valuable but often underutilized tool in a marketer’s arsenal. By carving out dedicated landing pages and channeling relevant site traffic to their unique content and overall experiences, brands can maximize relevancy, boost consumer engagement and, ultimately, build a deep, long-lasting affinity among core audience segments.
Your 2016 Website Design Strategy Guide
All too often brands see their website like the baseball diamond in Field of Dreams — if they build it, customers will naturally come. But, unlike that mythical baseball field in Iowa, websites aren’t so cut and dry. Without great content, smart engagement strategies and user-friendly design, you’ll likely be scrambling for meaningful traffic from day one on — not ideal from a brand-building perspective.
5 Signs You Need A Website Makeover
Think it might be time for a website makeover? If you’re experiencing any of these issues, chances are you’re right…
5 Platforms for Launching Your Ecommerce Store
Launching an ecommerce site? Tap into any of these five platforms to get your business up and running in no time.
What Is Responsive or Mobile Web Design?
Responsive website design is a digital design and development approach that ensures an optimal user experience no matter the device or screen size. The core mission of this method is …