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Building, evolving and sustaining a business is not for the faint of heart. From marketing and promotions to brand development and workflows, there’s a lot to consider when it comes to managing any business. It’s enough to get even the best entrepreneur’s head spinning.
The average person gets and receives between 100 and 150 emails per day. That’s a lot of emails to keep straight, especially when those emails are coming in around the clock. Who hasn’t woken up to an inbox filled with personal messages, special offers, content and promotions. Some you want and some you don’t but, often, in an attempt to purge you inbox of the “don’t wants” you wind up inadvertently trashing some very valuable emails.
And that’s no good.
Every business owner should be posting to social media on a regular basis. Millions and millions of people use social media as a way to communicate, gain information and entertain themselves. Using social media to advertise and keep your name in front of your customers both current and potential is a must.
Around three in five site visitors spend 15 seconds or less on a website before deciding the ditch — but that doesn’t necessarily mean they aren’t interested in your content, products, services or offers. It just means you haven’t fully engaged and converted them.
Enter remarketing. Remarketing campaigns “follow” your site visitors around the internet for a set period of time — usually a few days or, even, a few weeks. By putting your banners, brand ads and messages front-and-center while they’re checking email, searching for content and browsing other sites, you’re ensuring you’re always top of mind — and, more importantly, increasing the likelihood they’ll come back, this time ready to take action.
Ultimately, the benefits of remarketing boil down to three key buckets:
In this day of technology, it’s vital for businesses to utilize email as the effective marketing tool that it is. A lot of information can be shared in one email that will reach many people. Here are a few ways you as a restaurant owner can reach your customers through email.
Successful email marketing campaigns are, at the end of the day, four-step processes:
- You send the email
- Recipients open the email
- Those who open click through from the email to your website or offer page
- Those who click through buy
There’s no alternative path. To make the sale, get to opt-in or, even, generate more eyeballs for your content piece, you’ve got to get that first part right — you’ve got to get your list to open your email.
It sounds simple and straightforward but, depending on the nature of your campaign, the type of business you’re operating, the content you’re promoting and the list you’re blasting, it could be anything but. Thanks to email overload, today’s consumers are much more judicious with their clicks.
But there’s a solution — four, actually.