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The 4 P’s Of Business

In Advertising by @cobblemedia

Building, evolving and sustaining a business is not for the faint of heart. From marketing and promotions to brand development and workflows, there’s a lot to consider when it comes to managing any business. It’s enough to get even the best entrepreneur’s head spinning.

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The Most Important Part Of Your Email

In Advertising by @cobblemedia

The average person gets and receives between 100 and 150 emails per day. That’s a lot of emails to keep straight, especially when those emails are coming in around the clock. Who hasn’t woken up to an inbox filled with personal messages, special offers, content and promotions. Some you want and some you don’t but, often, in an attempt to purge you inbox of the “don’t wants” you wind up inadvertently trashing some very valuable emails.

And that’s no good.

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3 Reasons You Should Be Remarketing RIGHT NOW

In Advertising, SEO by @cobblemedia

Around three in five site visitors spend 15 seconds or less on a website before deciding the ditch — but that doesn’t necessarily mean they aren’t interested in your content, products, services or offers. It just means you haven’t fully engaged and converted them.

Yet.

Enter remarketing. Remarketing campaigns “follow” your site visitors around the internet for a set period of time — usually a few days or, even, a few weeks. By putting your banners, brand ads and messages front-and-center while they’re checking email, searching for content and browsing other sites, you’re ensuring you’re always top of mind — and, more importantly, increasing the likelihood they’ll come back, this time ready to take action.

Ultimately, the benefits of remarketing boil down to three key buckets:

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How To Increase Your Email Open Rate FAST

In Advertising, SEO by @cobblemedia

Successful email marketing campaigns are, at the end of the day, four-step processes:

  1. You send the email
  2. Recipients open the email
  3. Those who open click through from the email to your website or offer page
  4. Those who click through buy

There’s no alternative path. To make the sale, get to opt-in or, even, generate more eyeballs for your content piece, you’ve got to get that first part right — you’ve got to get your list to open your email.

It sounds simple and straightforward but, depending on the nature of your campaign, the type of business you’re operating, the content you’re promoting and the list you’re blasting, it could be anything but. Thanks to email overload, today’s consumers are much more judicious with their clicks.

But there’s a solution — four, actually.