Landing pages are a valuable but often underutilized tool in a marketer’s arsenal. By carving out dedicated landing pages and channeling relevant site traffic to their unique content and overall experiences, brands can maximize relevancy, boost consumer engagement and, ultimately, build a deep, long-lasting affinity among core audience segments.
What’s in a Google search? Plenty. Every time a user types anything in that ubiquitous search bar Google is serving up results in three categories:
Customers are great — but long-term brand advocates and loyalists are even better. With skyhigh long-term value, meaningful affinity and the potential to drive powerful organic buzz for your brand, building loyalty is a critical step in driving success now and in the future.
All too often brands see their website like the baseball diamond in Field of Dreams — if they build it, customers will naturally come. But, unlike that mythical baseball field in Iowa, websites aren’t so cut and dry. Without great content, smart engagement strategies and user-friendly design, you’ll likely be scrambling for meaningful traffic from day one on — not ideal from a brand-building perspective.
When trying to reach new customers, it’s important to give them information in ways they’ll understand and to ultimately draw their business to you. That doesn’t mean you have to resort to over the top and expensive advertising, but it does mean you’ll need to get a little creative. A very simple but effective way of generating more traffic to your site is through infographics.
Search engines continue to grow their already-dominant market share. Mobile has fast become consumers’ platform of choice. The demand for increasingly hyper-localized experiences is greater than ever. And, together, this all means one thing: the need for effective SEO has never been greater.
There are most likely many HVAC businesses in your area. Staying in touch with your customers via email is a great way to keep your business active and growing. Here are a few ways to use email as a marketing tool for your business.
SEO, or Search Engine Optimization, is important for small businesses in order to bring in new clients. If you want an increase in leads, customers and sales, you must consider taking the time to implement and ramp up your Local SEO strategy.