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What is Facebook?

In Advertising, Social Media by @cobblemedia

Facebook is a premier social networking site, with more than 1.44 billion users worldwide. The platform launched in 2004 as an interactive platform exclusively for college students. In 2006 the …

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What Is Online Marketing?

In Advertising, Internet Marketing by @cobblemedia

Online marketing is a broad term used to define any marketing, advertising, promotional or branding efforts centered on Internet activities and touch points. This may include online banner ads, email, search engine marketing/optimization (SEM/SEO), mobile advertising, content marketing, social media, customer targeting and lead generation initiatives, plus a host of other tactics used to engage and convert consumers.