When trying to reach new customers, it’s important to give them information in ways they’ll understand and to ultimately draw their business to you. That doesn’t mean you have to resort to over the top and expensive advertising, but it does mean you’ll need to get a little creative. A very simple but effective way of generating more traffic to your site is through infographics.
The Pantone Color Matching System or “PMS” is a color matching system popularized by the global printing industry. PMS has enabled designers, publishers and printers to ensure accurate spot colors—by, simply, specifying a Pantone name or number, everyone involved in the printing and production process is guaranteed to be using and seeing the exact same color and tone. This has become particularly important, as design has moved almost exclusively to digital platforms. Colors can appear obscured or otherwise altered, washed out or pixelated from computer monitor to monitor, making it impossible to precisely gauge the exact tone on screen.