Around three in five site visitors spend 15 seconds or less on a website before deciding the ditch — but that doesn’t necessarily mean they aren’t interested in your content, products, services or offers. It just means you haven’t fully engaged and converted them.
Enter remarketing. Remarketing campaigns “follow” your site visitors around the internet for a set period of time — usually a few days or, even, a few weeks. By putting your banners, brand ads and messages front-and-center while they’re checking email, searching for content and browsing other sites, you’re ensuring you’re always top of mind — and, more importantly, increasing the likelihood they’ll come back, this time ready to take action.
Ultimately, the benefits of remarketing boil down to three key buckets: