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3 Reasons You Should Be Remarketing RIGHT NOW

In Advertising, SEO by @cobblemedia

Around three in five site visitors spend 15 seconds or less on a website before deciding the ditch — but that doesn’t necessarily mean they aren’t interested in your content, products, services or offers. It just means you haven’t fully engaged and converted them.

Yet.

Enter remarketing. Remarketing campaigns “follow” your site visitors around the internet for a set period of time — usually a few days or, even, a few weeks. By putting your banners, brand ads and messages front-and-center while they’re checking email, searching for content and browsing other sites, you’re ensuring you’re always top of mind — and, more importantly, increasing the likelihood they’ll come back, this time ready to take action.

Ultimately, the benefits of remarketing boil down to three key buckets:

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How To Increase Your Email Open Rate FAST

In Advertising, SEO by @cobblemedia

Successful email marketing campaigns are, at the end of the day, four-step processes:

  1. You send the email
  2. Recipients open the email
  3. Those who open click through from the email to your website or offer page
  4. Those who click through buy

There’s no alternative path. To make the sale, get to opt-in or, even, generate more eyeballs for your content piece, you’ve got to get that first part right — you’ve got to get your list to open your email.

It sounds simple and straightforward but, depending on the nature of your campaign, the type of business you’re operating, the content you’re promoting and the list you’re blasting, it could be anything but. Thanks to email overload, today’s consumers are much more judicious with their clicks.

But there’s a solution — four, actually.

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6 most common myths about SEO

In Advertising, SEO by @cobblemedia

Search engines continue to grow their already-dominant market share. Mobile has fast become consumers’ platform of choice. The demand for increasingly hyper-localized experiences is greater than ever. And, together, this all means one thing: the need for effective SEO has never been greater.