3 Types Of Content To Post On Instagram
Got your business account? Good. Now it’s time to start impressing your audience and generating interest by posting photos, videos and Stories. Here’s the down low on how to post on Instagram and what to post on Instagram:
Photos are the most common type of post on Instagram, and the secret to success is variety, variety and variety. Instagram users like to see photos that offer an inside look at your brand, operations and company culture rather than obvious advertisements. For inspiration, take a look at these 18 successful Instagram image post types.
Instagram’s profile layout is simple and emphasizes content. Although this is great for engaging users, it makes it impossible to hide poor-quality content. We suggest using high-resolution 1080 px X 1080 px (square) images. The social media platform now allows 1.91:1 and landscape photos, but they will still appear cropped to a square in your follower’s feeds.
Since the quality of your content matters, it’s important to take great pictures. The technology used in smartphones is highly advanced, making it possible for anyone to take professional-looking photos. To get a great picture every time, focus on a single subject, turn on your camera gridlines and follow the rule of thirds and make the most of negative space around your subject.
Boomerangs, GIFs and other short video posts are a great way to engage your audience on Instagram. Instagram videos can be up to 60 seconds in length and you can either upload finished content directly from your computer or use a mobile app like Splice to cut and combine multiple clips. Is your video longer than 60 seconds? No worries! With Hyperlapse from Instagram, you can easily condense longer videos into brief, engaging clips.
Instagram Stories, like Snapchat Stories, disappear after 24 hours, allowing users to post a ton of great content without overstimulating followers and clogging up their feed. The key here is to be authentic. Stories are ideal for offering a behind-the-scenes look into your brand, so don’t bother trying to make them flawless and polished. Do you sustainably source some of your ingredients? If so, Stories are the perfect place to share content about your supply chain or the fair-trade workers you support.
Instagram users have three options for posting to their Story. You can use the camera in the upper left corner, click the “Your Story +” button above your feed or swipe right.
Tips for Writing an Instagram Caption
Even though Instagram is all about posting content, it’s important to add context with a well-written caption. We understand that it’s a lot of pressure to create a fun, quirky and informative caption, so we’ve put together a few tips to simplify the process.
Creativity can’t be rushed
Put together a few draft captions and ask friends or co-workers for their opinion. Which one do they like best?
Instagram captions must be 2,200 characters or less. That’s relatively long compared to Twitter’s 140-character max, but users can only see the first 3 or 4 lines without having the click “more.” Make your caption count by putting the most important information first.
Engage followers with a call-to-action
A call-to-action urging your audience to “like” your photo or share it with friends is an easy, breezy way to build engagement. And don’t forget that geotag!
Let YOU shine through
The photos and videos you post on Instagram give your brand a distinct voice. The same concept applies when adding captions to your posts. We suggest using a lighthearted, natural tone. Also, play with emojis and other tools to make your brand stand out in the crowd.
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