how to post on instagram

How to Post like an Instagram Guru

In Advertising, Social Media by @cobblemedia

3 Types Of Content To Post On Instagram

Got your business account? Good. Now it’s time to start impressing your audience and generating interest by posting photos, videos and Stories. Here’s the down low on how to post on Instagram and what to post on Instagram:

Photos are the most common type of post on Instagram, and the secret to success is variety, variety and variety. Instagram users like to see photos that offer an inside look at your brand, operations and company culture rather than obvious advertisements. For inspiration, take a look at these 18 successful Instagram image post types.

Instagram’s profile layout is simple and emphasizes content. Although this is great for engaging users, it makes it impossible to hide poor-quality content. We suggest using high-resolution 1080 px X 1080 px (square) images. The social media platform now allows 1.91:1 and landscape photos, but they will still appear cropped to a square in your follower’s feeds.

Since the quality of your content matters, it’s important to take great pictures. The technology used in smartphones is highly advanced, making it possible for anyone to take professional-looking photos. To get a great picture every time, focus on a single subject, turn on your camera gridlines and follow the rule of thirds and make the most of negative space around your subject.

Tips for Writing an Instagram Caption

Even though Instagram is all about posting content, it’s important to add context with a well-written caption. We understand that it’s a lot of pressure to create a fun, quirky and informative caption, so we’ve put together a few tips to simplify the process.

Creativity can’t be rushed

Put together a few draft captions and ask friends or co-workers for their opinion. Which one do they like best?

Length matters

Instagram captions must be 2,200 characters or less. That’s relatively long compared to Twitter’s 140-character max, but users can only see the first 3 or 4 lines without having the click “more.” Make your caption count by putting the most important information first.

Engage followers with a call-to-action

A call-to-action urging your audience to “like” your photo or share it with friends is an easy, breezy way to build engagement. And don’t forget that geotag!

Let YOU shine through

The photos and videos you post on Instagram give your brand a distinct voice. The same concept applies when adding captions to your posts. We suggest using a lighthearted, natural tone. Also, play with emojis and other tools to make your brand stand out in the crowd.

Need some help with your Instagram account or want someone to handle it for you? Fast track to our social media marketing experts by filling out our social media questionnaire >>> HERE

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